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If 2025 has taught us anything about wine, it’s that people are drinking less but caring more. It was shaped by curiosity, moderation, and a growing desire to drink better. We noticed lighter, more approachable wines, a huge growth in low-and-no alcohol options, a preference to choose wines that are both organic and sustainable, and a desire to explore more, with unfamiliar grapes taking the spotlight.
So grab a glass of your favourite wine and take a read of the trends that have shaped the wine industry in 2025, plus those we expect to see in 2026.
In 2025, many people started branching out from their usual wines to try something new, be it a different producer, region, or grape variety. Discovery became part of the fun, choosing bottles that told a story.
At Majestic, our ‘off the beaten track wines’, which includes those from Hungary, Romania, and Lebanon, became more popular than ever, as our customers swapped the usual for something unknown.
Romania is where insiders look for great value, great tasting Pinot Noir. This Pinot punches way above its price point – and the 2020 vintage was awarded 90 points by Tim Atkin MW. This is a wonderfully approachable wine with notes of fresh black cherry, raspberry and cinnamon.
Founded in 1868, Tourelles is Lebanon's oldest winery. It's now run by Faouzi Issa, who earned his stripes working in Côte Rôtie and at iconic Château Margaux. A blend of Cabernet, Syrah, Cinsault and Carignan, this has fine aromatic morello cherry and spice aromas, a dark fruit core with layered earthy spice, and balanced tannins.
One of the biggest shifts in 2025 wasn’t what people drank but how they drank. The wine industry has seen a lot of negative press about consumption and sales reducing over the last couple of years. But, if we look closer, we’re actually drinking better – and expanding into New World countries. Rosé is one wine in particular that people upgrade to a higher quality option – one good bottle is better than two slightly average ones.
Château Peyrassol’s vineyard estate was established back in 1204 by the Knights Templar. The organic vineyards are set among 850 hectares of nature in the foothills of the Massif de Maures. This petal-hued bottling has inviting aromas of flowers and red fruits, plus a velvety texture with a delicate finish.
The Loire Valley is one of France’s most historic and diverse wine regions, with Sancerre sitting proudly at its eastern edge. The Clément family have been winegrowers in the Loire Valley since 1560. Domaine du Clos Saint Martin is certified organic and as much care goes into the grape growing as it does the winemaking. Fresh and vibrant with crisp acidity and elegant minerality.
With people consuming less alcohol, the growing desire for genuinely good tasting low-and-no-alcohol drinks has only continued to grow. The market is no longer shaped around people who are avoiding alcohol all together, it’s evolving to those who want moderation, with lighter, softer options and innovative, flavourful drinks. Where people would have simply had water or a soft drink when choosing not to drink alcohol, there are now so many different options available, and there’s excitement in discovering them.
At Majestic, our low-and-no fizz range increased in popularity by 64% and low-and-no beers and ciders by 26%, showing a real desire to try lighter options.
This vibrant sparkling organic Chardonnay has been entirely de-alcoholised. It's all of the enjoyment of your favourite bottle of fizz without the alcohol. It’s fresh and crisp with notes of green apple and fine bubbles.
Using a unique double-fermentation brewing process, this brewery has created a range of crisp, refreshing alcohol-free beers with delicious flavour. They're committed to helping everyone live better days, giving 2% of sales to progressive mental health initiatives.
Big, heavy reds are still very much in demand but they have taken a bit of a backseat this year. Instead, lighter reds, fresh whites and more easy-drinking styles have grown in popularity. They’re wines that can be poured and shared with friends and flow as easily as the conversation.
Emma Marris is the daughter of Brent Marris, the man behind our best-selling Sauvignon Blanc, The Ned. After spending her life surrounded by wine, she applies university-trained, groundbreaking techniques to her Marlborough Sauvignon. Expect bold, inviting notes of green apple, papaya, lime and lemongrass.
At the beginning of 2025, we noticed a growing movement in the wine world for wines that are organic and made sustainably. Organic wine is wine made from grapes that have been grown using organic farming practices, which means that the grapes are cultivated without the use of synthetic pesticides, herbicides, fungicides, or genetically modified organisms (GMOs). The number of organic wines produced is higher than ever, and more and more producers are following the trend.
Now, we’re noticing it’s not all about the sustainability credentials, it’s about transparency, telling the story of how the wine was made.
The Raimat estate has more than a century of history behind it, and is widely regarded as the winery that drove forward the creation of the D.O. Costers del Segre. This Albariño is made with organic grapes and certified by the Catalan Council of Integrated Production. Aromatic and complex with mineral aromas and notes of white flowers, tropical fruit and grapefruit flavours.
Côte de Brouilly is a small appellation on the slopes of Mont Brouilly in the heart of Beaujolais. It’s one of just ten crus in the region, recognised for the particularly high quality of their wines. Château des Ravatys has been producing such wines here since 1850. This Gamay is fresh and floral with vibrant notes of blackcurrant, raspberry, cherry and a touch of spice.
Champagne and Prosecco have continued to prove popular favourites throughout 2025 but sparkling wines from other countries or regions are also having a moment in the limelight. From English Sparkling to Crémant, Cava, and South African Cap Classique, sparkling wine will never go out of style, and it’s only set to get more exciting.
Our English wine range in particular, which is predominantly sparkling wines, proved to be a regular choice, with customers swapping Champagne for a fizz from England.
Nyetimber's head winemaker, Cherie Spriggs, was the first person outside Champagne to be awarded Sparkling Winemaker of the Year in 2018 and again in 2025. Classic Cuvee is Nyetimber’s flagship fizz and it's made in the same way as traditional French sparkling. It has fine, delicate bubbles and flavours of toasted brioche, golden apple, honey and sweet spice.
Langlois-Chateau is owned by Bollinger, one of Champagne's most prestigious houses. They make this fizz using the same traditional method as premium French sparkling – but because it's from the Loire Valley, it offers excellent value as well as delicious flavour. Fresh and aromatic, it's rounded and refreshing with citrusy and toasty flavour.
If 2025 was the warm up then 2026 is the show. We expect to see people exploring even more wines and grapes, different styles of fizz, or treating themselves to that exceptional bottle they always wanted to try. No-and-low alcohol drinks will only grow, with more innovative techniques being used to make wine and spirit alternatives that feel – and taste – like the real deal.
