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Wine Tasting Experiences at Majestic

Wine Tasting Experiences at Majestic

Discover what loving wine can do for you

At Majestic, we believe the best way to discover a wine you’ll love is to taste it. That’s why we open over 80,000 bottles every year, across our network of stores, for customers to try. 


With wine tasting counters in every branch, and a range of expert-lead events throughout the year, there’s sure to be a wine tasting experience for you. Find out more about our full range of events below — or visit your local store to see what they have coming up. 

 

Taste wine, beers and spirits for free at your local Tasting Counter

Every day of the week, you can discover a new favourite at the Tasting Counter in your local store. We open a range of wines every week, with our expert in-store colleagues choosing a selection of new arrivals, fantastic offers or personal favourites.


  • Taste on your own, or with one of our WSET trained colleagues 

  • Book in advance if tasting for a specific event (such as a wedding or large party)

  • Taste a range of reds, whites, rosés, fizz – and even selected beers and spirits too 

  • No pressure to buy


Look out for our Tasting Counter Takeovers: with themed tastings held around a specific grape, country, style or region. It's usually once a month, when the featured bottles are on promotion – and, while there's no pressure to buy, you can pick up your favourites for less. Keep an eye on your emails, letterbox or local store page for more information on when these are held.

Expert-led Majestic Tastings

In-store tastings are something we have done at Majestic for over four decades. Whether you’re brand new to the world of wine, or a seasoned sommelier, we’re sure you’ll discover something at one of our events. Find out more about the local tastings happening in your store below, and register your interest or purchase tickets in-store, over the phone or via email.


 

An Introduction To Wine

 
Taste a range of wine from around the world. Learn basic wine tasting techniques, what makes wine from different parts of the planet so different – and which are the grape varieties you love! 
 
Each session lasts around two hours, with our WSET-qualified expert store colleagues answering your questions, talking you through the wines – and helping you to learn in a fun, informative atmosphere. 
 
Tickets are priced at £10 per person, per tasting. You can book as an individual or group. 
 

Discovery Events

 
Our Discovery Events take your wine, beer or spirit knowledge one step further. Each of these masterclass style events is themed differently, around a key theme, grape, country or style. Our store managers choose the topic in advance, and are always open to suggestions too. 
 
Ever wondered what the real difference between Old and New World Wine styles are? Heard about Bordeaux, and want to find out more? Or want to know the difference between different styles of gin? This is the place to start.
 
Tickets are priced at £20 per person, per tasting. You can book as an individual or group. 
 

Showcase Tastings

 
Our Showcase Tasting events are like an open evening for wine. Take a walk around the Majestic store, with tasting stations set up to help you discover new favourites for the season. These events are free to attend, but an RSVP is essential.
 
You can find out when your store’s next Showcase will be held, or register your interest for future events, by visiting us or heading to your Majestic’s store page. 
 
Please note: as part of Our Commitment to responsible alcohol retailing, soft drinks and water are available at all Majestic Tastings. We actively encourage the use of spittoons and all our events fall under our overall Drink Responsibly guidelines.


For full Terms & Conditions, please click here. We hope to see you at the tasting counter soon.