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Unveiling Mythral: Majestic’s Exclusive Provence Rosé


Category: Majestic news

Unveiling Mythral: Majestic’s Exclusive Provence Rosé


Unveiling Mythral: Majestic’s Exclusive Provence Rosé


In short:

As the UK's premier national wine retailer, we’re thrilled to announce the launch of a new and exclusive Côtes de Provence Rosé: Mythral. This exquisite blend, crafted by our Rosé Buyer Matthew Fowkes and seasoned Winemaker Noémie Delavigne, offers outstanding value for those who love only the finest Provence pink. With grapes sourced from some of the best spots in Provence and an enchanting tale of a mythical dragon, read on to discover the story behind the glass.


The Dragon's Tale: A Symbolic Arrival for 2024

Mythral Rosé pays homage to the fable of the dragon of Provence, ‘La Coulobre’, which once terrorised the Fontaine de Vaucluse commune along the Sorgues river. According to local legend, this mythical creature, adorned with wings and a crest, guarded a hidden treasure in the depths of the Fontaine de Vaucluse. Brave knights attempted to slay the dragon to claim the treasure, but its magical powers and cunning made it an elusive adversary. The wine label, featuring a majestic creature, just so happens to align perfectly with Chinese New Year festivities for 2024: The Year of the Dragon, which symbolises prosperity and good fortune. Plus, as Cupid prepares his arrows for Valentine's Day, Mythral Rosé emerges as an ideal choice for romantic celebrations.


Sainte Victoire Landscape




The Finest Terroir in Provence

Côtes de Provence is a renowned wine region located in Southeastern France, predominantly in the Provence-Alpes-Côte d'Azur region. This picturesque area is most famous for rosé wines, accounting for a significant proportion of the region's wine production. Côtes de Provence rosés are celebrated for their pale colour, crisp acidity and delicate flavours. The region's unique terroir, characterised by limestone soils, sunny Mediterranean climate, and cooling Mistral winds, contributes to the distinctive and refreshing character of its rosé wines. Mythral celebrates the hallmarks of the south of France landscape and terroir – fields of lavender and poppies, Mediterranean Sea, reliable sunshine – with the grapes plucked from vineyards that stretch from the Varois hinterland down to the coast, with altitudes scraping 500 metres in some cases.

Winemaker Noémie Delavigne trained in Champagne and has worked in France’s finest wine regions. Her expertise led her to source the majority of fruit from Sainte-Victoire, a renowned subregion of Côtes de Provence, celebrated for producing top-tier rosé wines. Sainte-Victoire's unique terroir, characterised by its limestone soils and optimal climate, imparts a distinct character to Mythral, making it a fine representation of Provence's winemaking prowess. Mythral's carefully curated blend consists of 60% Grenache, 20% Syrah, and 10% Cinsault, with additional contributions from Rolle, Mourvèdre, Carignan, and Ugni Blanc.



Sainte Victoire Vineyards

Mythral’s Craftsmanship

The grapes, sourced from both cooperatives and single estates, are pressed immediately upon arrival to ensure a light and fresh style. Fermentation takes place in stainless steel vats at controlled temperatures, showcasing our dedication to quality. The final blend, a harmonious combination of Provence's best terroirs, ages on lees for three months in a stainless steel tank, adding a layer of smoothness to the wine.

How does it Taste?

Mythral has a light, elegant and aromatic profile – everything you want a Provence rosé to be. You can expect enchanting flavours of fresh red berries and stone fruits, with elegant minerality, plus hints of blackcurrant and citrus. It makes for an excellent aperitif but also try it with shellfish, fresh salads or even chocolate.



Majestic: IWC Rosé Retailer of the Year 2023







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