Moving forward to the mid-20th century, the more common-place approach to wine service became popular; with red wines typically served at room temperature and whites chilled. However, as wine appreciation grew and expanded globally, wine experts and sommeliers began advocating for serving some lighter red wines chilled, to enhance their characteristics and delicate flavour profiles. Driven by a better understanding of how temperature affects wine’s taste and structure, producers and in warmer New World wine regions often chilled lighter reds to make them more palatable in the heat.
Fast forward to today, and we’re seeing a huge resurgence in the popularity of chilling red wines. It’s one of the most asked questions in our Majestic stores, and an expected call out on wine bar menus; particularly with the rise of natural and lighter-bodied wines.
Here’s why some red wines benefit from being served slightly chilled:
Enhanced freshness and brightness: Chilling can bring out the fresh fruit flavours and natural acidity in lighter red wines. When a red wine is slightly chilled, the cold temperature highlights its bright acidity and fresh fruit notes, making it taste crisper and more vibrant – perfect for warmer weather. This is especially true for lighter-bodied reds with higher acidity, such as Beaujolais and Pinot Noir.
Reduced impact of alcohol on flavour: At room temperature, the alcohol in some red wines can be more pronounced, overshadowing delicate fruit flavours. Chilling the wine takes the body from the alcohol, allowing the subtler flavours to come forward
It’s a ‘tannin tamer’: Tannins are compounds in red wine that contribute to its structure and mouthfeel, but sometimes they can become harsh and overpowering. Slightly cooler temperatures can mellow the tannins in some red wines, making them more approachable.
Ideal for warmer weather: In warmer months, a chilled wine can be a more pleasant and refreshing option compared to a heavier, room-temperature red. Reds can be enjoyed similarly to a white or rosé, providing a cool, refreshing beverage that complements al fresco dining or holiday aperitifs.