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Majestic Guides: what is the Definition range?

Category: Majestic Guides

What is the Definition range?


In Short:
The Definition range brings the world's greatest wine styles to Majestic customers. Our award-winning buyers know all the classic regions and their grapes inside out, and have tasted hundreds of expressions. So if you're looking to discover a style for the first time, our Definition range is the perfect place to start.

What is the purpose of the Definition range?

The world of wine can be confusing. Beyond the abundance of regions and grape varieties, understanding wine labels and trying to decide on a price point can add to the puzzlement.

The Definition range is a fantastic way to try new grape varieties and styles while knowing you're in for something great. Our buyers' expertise means they've chosen Definition bottles for good reason.  

The Definition range features some of the world's greatest producers 

With our Definition wines, you’ll discover something exciting and new through tried and trusted producers. We're thrilled to work with some of the most prestigious wineries and winemakers in the world. And because their incredible wines feature under our own label, Definition also offers excellent value for money.

When it comes to Spain’s most recognised reds, Rioja has to be top of the list. The La Rioja Alta winery is the epitome of traditional Rioja producers. It’s still run by descendants of the five founders and prides itself on its classic styles of the region’s wine. So when our buyers were looking to commission a Definition Rioja, this iconic estate stood out.

The team picks every single grape by hand and wines are hand-racked by candlelight in the cathedral-like cellars beneath Haro’s Old Town cobbled streets. They even employ their own cooper to ensure barrels are made to their exacting standards.

Given such practises, it’s no surprise that our Definition Rioja is a sophisticated wine, with notes of red fruit, coconut and vanilla spice, and a fine, silky texture. As all Riojans know, its inviting aromatics make it a fantastic complement for slow-roasted lamb shoulder.

Behind the Definition range is some of the wine world's most exciting figures

Laurent Delaunay has winemaking in his blood. He was born into a 19th century family of Burgundy wine producers and traders renowned for distributing some of the region’s finest wines across France. As well as re-establishing this family reputation in Burgundy, Laurent has found a new homeland in the Languedoc-Roussillon region. He works with fellow talented winemaker, Nerida Abbott, and the pair are on a quest to produce only the best wines from the varied landscape.

When it came to creating a Definition Viognier worthy of the label, Abbotts & Delaunay were thrilled to help. Their passion and expertise shines in this rich, balanced wine. It's classic Viognier – fresh and aromatic, with lush notes of white peach, apple and delicate almond. Partial oak-fermentation adds body, texture and moreish creaminess. The ripe-fruit flavours make it a perfect choice for spicy dishes.

The Definition range certainly isn't afraid of the unconventional 

Alongside the well-known classic bottles, our Definition collection showcases innovative wines that look beyond traditional winemaking methods.

Our Definition Chenin Blanc producer, Demorgenzon, is a prime example. They believe that music can influence the growth of a vine and the fruit it bears. So they've played Baroque and Classical music to their growing vines in the vineyard, winery and cellar all day, every day, since 2009.

So how does it taste? Chenin is a lot like Chardonnay – it really picks up the character of its terroir. Made at high altitude, it’s like mountain air – fresh and pure.  Demorgenzon’s vineyards are the first place the sun hits on the old road between Stellenbosch and Cape Town. Day-long sunshine ripens the grapes to perfection, making the wine incredibly aromatic. Think mandarins and nectarines – a fruit salad of a wine, with ageing on the lees giving it a lovely rich, honeyed texture. Try it with a caramelised onion tart.