The product navigation on our website it powered by Mercado, who provide search and merchandising solutions for ecommerce.
Mercado Company Overview
The Multi-Billion Pound Opportunity
With global online shoppers spending going through the roof, luring traffic into Online stores is only half the battle. A differentiated shopping experience rings the virtual till and keeps customers coming back. But, some companies miss even the fundamentals. Without adequate search and navigation, shoppers may become overwhelmed with too many results, mismatched results, or 'no results' when searching for products or browsing through the site.
Engaging Online Customers in Dialog
Whether inputting a term into the search box or browsing your site, each and every time an online customer clicks their mouse, on-line Retailers have an opportunity to respond by displaying relevant products in an enticing manner and move site visitors closer to a sale. At the core, product attributes, product categories, and product details help to organise a product catalog for easy access. A powerful search engine leverages these characteristics to present online customers with the best options and compel a purchasing decision. Additionally, data from outside sources, like conversion rates, inventory levels, product margins, even customer reviews, provide critical and relevant metrics. By pooling all data sources into an integrated merchandising console, Mercado provides the most powerful and comprehensive (and intuitive) set of merchandising tools in the industry.
A Solution for Businesses of Every Size
No matter what you sell and the size of your business, Mercado has a solution to meet your needs. Our product offering includes the robust full featured Mercado 4.0TM, Mercado On-DemandTM for businesses looking to eliminate internal support requirements, Mercado BaseTM providing core search and navigation capabilities. With solutions leveraging the same searchandising platform, with Mercado you can easily upgrade as your business needs grow.
Merchandising the Art & Science
With Mercado, Merchandising Managers can implement business rules to create merchandising promotions without IT support, all within the Commerce Merchandising Console (CMC). Best selling, related items, recommended items, banner ads and no results pages are some of the prime merchandising locations to take advantage of when using Mercado products.
Customer Success - Blacks
"We felt that improving the search and navigation on our web site was a high priority", said David Kohn, Director of Business Development at Blacks. "We looked at all the major site search vendors and we were very impressed with Mercado's capabilities. In addition to making it much easier for our customers to find what they are looking for, their merchandising features will enable us to proactively sell on our site by presenting shoppers with relevant offers."
Focus on eCommerce
With ten years of proven experience, Mercado has seen the eCommerce industry from boom to bust to back again. All the while, our R&D teams have been busy developing the most robust commerce search around. Our most recent product platform harnesses the power of a decade of interaction with some of the leading merchants on the planet. We take their vision, challenges and strategies and productise them into an offering of solutions fitting the needs of anyone looking to sell online. Unlike other companies promoting search and retrieval engines, Mercado provides a full solution to the eCommerce industry.
Expert Merchandisers on Staff
At Mercado, we speak your language. Our team of trained eCommerce Merchandisers is available to work with you on combining your merchandising strategy with the power of Mercado. Services offered include Web site analysis, site optimisation, business requirements planning, promotional planning and specialised training. Whether you are small independent business learning the ropes or a multi-billion dollar market leader, our experts help you hone your merchandising skills or push the envelope a bit further.
Solid and Integrated Partnerships
Our industry partnerships are so valuable we've integrated them into our products. By partnering with leading eCommerce ecosystem partners, the power of our solution has increased exponentially. Augmenting product attributes and characteristics with metrics from Web analytics, customer reviews, ERP systems etc., Mercado solutions allow for Metrics Driven Merchandising-a full 'connecting of the dots' that allows for automated, real-time product placement based on the metrics important to you.
Industry Leadership
Our customer list says it all. Our customers demand the best eCommerce solution for the shopping experience and we deliver. Blacks & Millets, Biasco, Caterpillar, Ocado and Virgin Retail are just a few of the companies benefiting from Mercado's solutions. For more information about Mercado Software, please visit www.mercado.com or call Paul Robinson on +44 (0)1628 509296 or email probinson@mercado.com
©2007 Mercado Software. All rights reserved.
Mercado Software and the Mercado Software logo, and full product names mentioned herein are trademarks of Mercado Software. All other marks are trademarks of their respective companies.
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